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Ep. 459: Tucker Max Interview with Michael Covel on Trend Following Radio

Tucker Max
Tucker Max

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Michael interviews Tucker Max. Tucker has authored many books, however today he is on the podcast to talk about a new entrepreneurial venture. Tucker created a simple algorithmic process to writing a book. He began by asking himself: What do we have to do to position a book? How do we structure it? How do we outline it? How do we conduct an interview to get the information out of a authors head? And then how do we transcribe it? Once he had these answers, he had a company.

Today, 18 months in, he has signed about 230 authors and has put out about 50 books. With a price point of $20,000-$50,000, Tucker and his company offer the exact steps to writing a book. His company is not ghostwriting. They aren’t learning anything about your content, just getting your ideas on paper in a cohesive manner. You have to qualify in a few ways for their service: Can you pay for it? Do you have sufficient ideas for writing a book? And are you an a**hole? A**holes do not make the cut.

Michael and Tucker bring up the importance of Amazon when it comes to successful marketing. Although Google is the #1 search engine, Amazon is the search engine when looking for legitimate products or the best books to buy on any given subject. When people are looking for a book or a product with reviews, they turn to Amazon.

If you are going into any business, writing a book is the best way for you to become an information authority in that field. Tucker goes into depth describing the steps he takes client through to write their book. He also goes into detail about his clients motivations to writing a book or being held back from writing. Many people see writing a book as an extension of themselves and this holds them back. People don’t want to fail.

In this episode of Trend Following Radio:

  • Marketing positioning
  • Selling to your audience
  • Finding your niche
  • Writing a book

“If you just want to make crap to sell crap then you are not for us.” – Tucker Max

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Ep. 343: Ryan Holiday Interview with Michael Covel on Trend Following Radio

Ryan Holiday
Ryan Holiday

Michael Covel speaks with Ryan Holiday on his third visit to the podcast. Holiday is an American author, writer, and marketer. He is the media strategist behind authors Tucker Max and Robert Greene, the former Director of Marketing for American Apparel and an editor-at-large for the New York Observer. Today, Covel and Holiday discuss the process of writing a book. Whether or not you want to write a book yourself, the timeless topics Covel and Holiday cover apply not just to writing, but to life. Covel and Holiday discuss the idea of always being in a research mindset; why some people don’t take advantage of standing on the shoulders of the giants that came before them; to know where you’re going and to have a plan when it comes to writing; why it’s “all material”; the idea of listening to the same song over and over again; the “flow” state and its importance in writing; the importance of having a purpose in your writing; discipline and commitments; outsourcing and hiring experts for your writing project. For more information on Ryan Holiday, visit ryanholiday.net.

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Ep. 232: Tucker Max Interview with Michael Covel on Trend Following Radio

Tucker Max
Tucker Max

Today on the podcast Michael Covel talks with Tucker Max. Max is a bestselling author and entrepreneur who has sold over 3 million books. Covel and Max talk about their first meeting, and Max’s brutally honest advice to Covel; diet and nutrition; the NCAA, college athletics, exploitation, the media, and having to ‘beat’ the system; marginal cost and marginal product; entrepreneurial thinking and Max’s early career; Max’s experience in marketing; protecting your independence; Christopher Hitchens; facing rejection in publishing, and how rejection is part of success; how success only teaches you to repeat what you did before, and failure forces you to think; what drives Max today; how the landscape has changed in regards to authors; the fight for authority and trust in the publishing world; what motivates Tucker Max today–the quality of relationships you have with other people, and what you do that matters to others. More information on Tucker Max can be found on Scribe Media.

Note: For my diehard trend following only fans who see my guest today and immediately bark, keep barking. There is a common thread through my world, and in my mind its all related.

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