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Ep. 343: Ryan Holiday Interview with Michael Covel on Trend Following Radio

Ryan Holiday
Ryan Holiday

Michael Covel speaks with Ryan Holiday on his third visit to the podcast. Holiday is an American author, writer, and marketer. He is the media strategist behind authors Tucker Max and Robert Greene, the former Director of Marketing for American Apparel and an editor-at-large for the New York Observer. Today, Covel and Holiday discuss the process of writing a book. Whether or not you want to write a book yourself, the timeless topics Covel and Holiday cover apply not just to writing, but to life. Covel and Holiday discuss the idea of always being in a research mindset; why some people don’t take advantage of standing on the shoulders of the giants that came before them; to know where you’re going and to have a plan when it comes to writing; why it’s “all material”; the idea of listening to the same song over and over again; the “flow” state and its importance in writing; the importance of having a purpose in your writing; discipline and commitments; outsourcing and hiring experts for your writing project. For more information on Ryan Holiday, visit ryanholiday.net.

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Ep. 80: Robert Greene Interview with Michael Covel on Trend Following Radio

Robert Greene
Robert Greene

Michael Covel speaks with Robert Greene, the bestselling author of the classic book, “The 48 Laws of Power“, in addition to other bestsellers such as “The Art of Seduction”, “The 33 Strategies of War”, and “The 50th Law” with musician and entrepreneur 50 Cent. His new book, “Mastery” is out. Covel and Greene came together through their mutual friend Ryan Holiday (author of “Trust Me, I’m Lying”), a past guest on Covel’s podcast and a former apprentice of Greene. Covel talks to Greene about the influence “The 48 Laws of Power” had on Covel’s own writing; using the 48 Laws as a defense strategy rather than as a cutthroat offense; some of Greene’s early influences that led him into his writing career; using Zen Buddhism and meditation as a tool to gain perspective and focus; the importance of using your unique life experiences in your career to create an irreplaceable style; and embracing opportunity. When “The 48 Laws of Power” unexpectedly pushed a button in the hip-hop community, Greene and musician 50 Cent began a collaboration that eventually became “The 50th Law”. Covel and Greene discuss the stories surrounding their collaboration, why 50 Cent should be taken seriously as an entrepreneur, and how he embodies the paradigm found within Greene’s new book, “Mastery”. On the subject of “Mastery”, Covel and Greene discuss how Greene mined the biographies of both contemporary masters and masters throughout history to discover how these people reached new levels and developed a different kind of intelligence. These people are highly creative, can connect ideas in a way that no one else can, and have become masters in their own respective fields. Greene made the startling discovery that genius, talent, luck, and intelligence did not lead his subjects to this power. Rather, they went through a process: They went through apprenticeships, mentored with the right people, knew how to observe what was happening around them, absorbed all of the rules of their field, developed skills, and had many failures. They aren’t superhuman. They went through a process that Greene discusses in extremely clear terms in his new book. Greene makes the case that given the competition in today’s world, becoming a master in your field is the only way to achieve true success.

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