Trend Following Start Here

“I’m very uncomfortable with black box trading where I’m dealing with algorithms I don’t understand. Everything we do we could do on the back of an envelope with a pencil.”
Famed trend follower on simplicity (40+ year track record)

TREND FOLLOWING™ offers training, consulting, and market services for investors and traders from beginners to seasoned pros to mom-and-pop shops to billion dollar fund managers. These systems work because they systematically exploit every aspect of the irrefutable laws of human nature.

Even if you’ve been a successful investor or trader for years, times are changing. And fast. If you don’t learn how to invest the Trend Following™ way you will be left for dead financially during the next Black Swan. Of course, if you trust government for retirement this blunt message will cause discomfort.

Our mission is to open up the investing and trading “black box”. To expose how it all really works. These pages are mission critical to help you master Trend Following™ literally within weeks. This collection of resources, tools and tactics is the start to becoming a trend following trader in the 21st century:

  1. About: Read
  2. Blog: Free
  3. Podcast: Free
  4. Email Newsletter: Free
  5. Online Video: Free
  6. Education Center: Free
  7. Books: Paid
  8. Film: Paid
  9. Flagship Systems and Training: Premium

Audio description of the Trend Following™ Flagship product:


Who is Trend Following™ for?

Michael started 100% from scratch. He was an outsider to investing and trading. So he sees Trend Following™ as strategy for everyone. That means it is for:

  • Brand new investors and traders.
  • Professional and institutional investors and traders.
  • Burned buy and hold investors seeking an alternative.
  • Equities, FX (Forex), ETFs, commodities, LEAPs and futures traders.
  • Fund managers and RIAs.
  • Technical traders and chartists.
  • College students.
  • Retirees hurt by ZIRP and NIRP central bank policies.
  • Anyone seeking above average profits in up, down or surprise markets.

Our customers by country, corporation and university.

Key Trend Following™ links

You can now trade trend following trading methods inspired by “Market Wizard” legends:

“Michael Covel’s Trend Following: Essential.”
Ed Seykota
Trend following legend originally in “Market Wizards”

“The way I see it, you have two choices–you can do what I did and work for 30-plus years, cobbling together scraps of information, seeking to create a money-making strategy, or you can spend a few days reading Covel’s book [Trend Following] and skip that three-decade learning curve.”
Larry Hite
Trend following legend originally in “Market Wizards”


“People don’t want more information. They are up to their eyeballs in information. They want faith. Faith in you, your goals, your success and in the story you tell.”

You might like my 2017 epic release: Trend Following: How to Make a Fortune in Bull, Bear and Black Swan Markets (Fifth Edition). Revised and extended with twice as much content.