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Everyone says write your book yourself. Could that be a mistake?

You know your ideas inside and out, and you have a distinct voice that makes your audience drop everything to read, watch, and listen. So why is it so hard to get that book out of your head onto the page?

You have no problem churning out content to grow your tribe—blogs, newsletters, emails, videos, social media updates. But when you sit down and type “Chapter 1,” you (somehow) don’t know what to say. You want to say everything…but that page is still blank two hours later.

Yet whenever you tell someone about your book idea, everything flows. The person says, “Wow. When’s your book coming out again?”

“It’s actually not done yet,” you respond, wishing they hadn’t asked.

What’s the problem here?

If you’re like most of Joshua Lisec clients, you know so much about your topic that you don’t know where to start, what to put where, and how to tie it all together into something people actually want to buy. Book publishing is worth $120 BILLION globally. The industry rewards preparation—not motivation.

Well, I guess I could hire a book writer, you think. But there’s all those horror stories of authors who pay some freelance writer to write their book, and it comes back in someone else’s voice.

Fortunately, Joshua Lisec is not a freelance writer.

He’s a Ghostwriter. AKA, a professional book writer who captures an author’s voice, helps you hone your ideas so they’re publishing-ready, and polishes the hidden gems in your manuscript…all without injecting his own opinions or views into your book.

If I had this conversation 16 years ago — my life is different.

Bio: Joshua Lisec is the founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, a leading authority on author voice authenticity, and a two-time published novelist. Since 2011, he has ghostwritten more than 55 books.

In this episode of Trend Following Radio:

• Writing a Book
• Ghost Writing
• Keyword Research
• Writing Tools
• Reaching Your Target Audience
• Voice print
• Best Practices in 2020 for Writing a Book

Mentions & Resources:

• Joshua Lisec
• Ghostwriter
• Mark Manson
• Scott Adams
• entrepreneurswordsmith.com

Feedback in:

Hello Michael,

My biggest trading challenge has been to achieve consistent returns.

John M

What do you mean by consistent? Who makes consistent returns?

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Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers—athletes, artists, scientists, CEOs and more—who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us.

What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?

We are capable of so much more than we know—that’s the message at the core of The Art of Impossible. Building upon cutting-edge neuroscience and over twenty years of research, bestselling author, peak performance expert and Executive Director of the Flow Research Collective, Steven Kotler lays out a blueprint for extreme performance improvement.

Bio: Steven Kotler is a New York Times bestselling author, an award-winning journalist and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. He is the author of nine bestsellers (out of thirteen books total), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold and Abundance.

In this episode of Trend Following Radio:

• Achieving Our Potential
• Peak Performances
• Intrinsic Motivation
• 6 Characteristic of Flow State
• Curiosity
• Anxiety and Depression
• Podcast and Audiobooks
• Writing a Book

Mentions & Resources:

• Steven Kotler
• The Art of Impossible: A Peak Performance Primer
• Flow State
• Anders Ericsson
• www.flowresearchcollective.com

Feedback in:

Dear Michael,

At last I have your book Trend Following. Thank you for addressing EMT in your preface. I am 3 years new to trading and have been tempted to do my CMT to put the Market jigsaw in some order. EMT never made sense to me. Clearly I should listen to myself more.

Regards

S. H.

Wise. CMT = useless.

Feedback in:

Hi Michael,

Thank you for the great content, books, and particularly the podcast. Love you rawness and passion. Just wanted to say that eventually the “TREND” aspect of trading has clicked-in for me. Thanks to you. Very powerful. I wish that you are having a lovely day in [wherever you are]. When you in Lisbon feel free to contact me if you need someone to show you around the city. Cheers!

Regards
André C

Thanks!

Feedback in:

Hi Michael,

My biggest challenge has been generating consistency in my trading profits.

Hugh C.

I don’t know of a consistent profit strategy. Interest rates don’t exist. Read the FAQS.

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You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out. You then sit through an endless Power Point presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.

What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.

Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

Bio: Martin Lindstrom is a well-known international management consultant who routinely sees various kinds of “corporate constipation” all over the world. The author of several New York Times bestsellers – his eight books have been translated into sixty languages. Lindstrom is among the “world’s 100 most influential people” (Time magazine) and the “world’s top 20 business thinkers” for 2020 (Thinkers50).

In this episode of Trend Following Radio:

• What is Common Sense?
• Creativity and Screentime
• Losing Creativity
• Obsession of Selfies
• Common Sense and Empathy
• Ability to Have Empathy

Mentions & Resources:

• Martin Lindstrom
• The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
• Bureaucracy
• Google
• Lego
• Artificial Intelligence