Tag: podcast

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My guest today is Christopher Lochhead, the co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”. He is an unlikely 8-time #1 bestselling Amazon author, #1 charting Apple podcaster, top 1% business newsletter creator, (Category Pirates) and is best known as a “godfather” of Category Design. He’s on a mission to help people design a different future. And ALL of Lochhead’s work is co-created with legendary friends and partners who he is beyond grateful for.

The topic is his book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.

In this episode of Trend Following Radio we discuss:

• Disrupting the marketplace
• Product marketing
• Teaching consumers about your product
• Creating new market categories
• The anchoring effect
• Thunder lizards
• Category kings
• The Innovator’s Dilemma
• Category design

“The company that designs the space is best positioned to dominate the space.” – Christopher Lochhead

Mentions & Resources:

• “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”
• Christopher Lochhead
• “The Lean Startup”
• @legendslosers

Listen to this episode:

• Listen to this podcast on iTunes. (Please leave a rating!)
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