My guest today is Ryan Holiday, the director of marketing for American Apparel, media strategist for Tucker Max, Dov Charney, and others, and an author.
The topic is his book Trust Me, I’m Lying: Confessions of a Media Manipulator.
In this episode of Trend Following Radio we discuss:
The media food chain
What goes into media manipulation
The lie of “if you’re doing something great, it will be heard”
Gatekeepers in the media
How blogs are our digital bloodsport
Why being inaccurate and inflammatory gets more page views
How we don’t seek honesty or reality
Listen to this episode:
Listen to this podcast on iTunes. (Please leave a rating!)
Session #1 from Daniel Kahneman, the psychologist who is the co-creator of behavioral economics (with his late collaborator Amos Tversky), for which he won the Nobel Prize in Economics in 2002:
Paul Tudor Jones as quoted in the Foreword to The Alchemy of Finance:
In Patton, my favorite scene is when U.S. General George S. Patton has just spent weeks studying the writing of his German adversary Field Marshall Erwin Rommel and is crushing him in an epic tank battle in Tunisia. Patton, sensing victory as he peers onto the battle field from his command post, growls, “Rommel, you magnificent bastard. I read your book!”
Every day I say the same thing to myself.
The German General Rommel. In the film of the same name Patton declares to have read the Rommel book.
The Erwin Rommel book in question is most likely to be Infantry Attacks, published in the middle of the 30’s as ‘Infanterie greift an’. It discusses the Stoßtruppen tactics used in the first world war. Reading as many books as possible on a subject, especially by your competitor, may just give you the advantage you need to win.
