My guest today is Dan Hill, a recognized authority on the role of emotions in consumer and employee behavior. He runs Sensory Logic, a scientific insights firm that analyzes consumers’ facial expressions to help companies better navigate consumers’ emotional decision-making processes.
The topic is consumer and employee behavior.
In this episode of Trend Following Radio we discuss:
- What a face coding expert is
- The evolutionary aspect to face coding and the 43 muscles present in the face; emotional decision-making
- How Hill found his way personally into this field
- Why we feel before we think
- Being hired by the Milwaukee Bucks
- The importance of a smile in the heart of a champion
- The difference between technical skill and the factors that Hill is looking for
- The importance of having the right amount of happiness
- Some of the limitations of facial coding
- How technology is intertwined with facial coding
- Why a personality like Richard Nixon may never be President again
- The say/feel gap
- Whether we can learn how to avoid negative facial expressions and emotions
- A trading system based on the movement of human faces
- Where we might see facial coding moving to in the future
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