Synopsis: Today on the podcast, Michael Covel speaks with Daniel Simons. Simons is an experimental psychologist, cognitive scientist, and Professor in the Department of Psychology and the Beckman Institute for Advanced Science and Technology at the University of Illinois. Simons is most well known for his work on change blindness and inattentional blindness, two surprising examples of how people can be unaware of information right in front of their eyes. His research interests also include visual cognition, perception, memory, attention, and awareness. Covel relates all this to trading and trend following, particularly the price of oil in early 2015. Covel and Simons discuss Simons’ YouTube success; the definition of inattentional blindness; why our intuition about our own minds is often wrong; money managers and weather forecasters; serial tasking, multitasking, and focus; how Simons became immersed in this area of study; memory and attention, and the myths and misconceptions surrounding them; the notion of intuition. gut decisions, and Simons’ thoughts on Malcolm Gladwell’s “Blink”; the idea of preparation in relation to expert performance; the science behind eyewitness testimony; and how our minds don’t work the way we think they do. For more information on Daniel Simons, go to dansimons.com or invisiblegorilla.com. Want a free trend following DVD? Go to trendfollowing.com/win.