My guest today is Richard Lewis, a cross-cultural expert who has been studying language and communication his entire career. He’s traveled to 130+ countries and speaks eleven different languages.
The topics are his books When Cultures Collide: Leading Across Cultures and When Teams Collide: Managing the International Team Successfully.
In this episode of Trend Following Radio we discuss:
- How Lewis’ love affair with language started
- The best way to start learning a language
- Travel as a “magic elixir” of sorts
- The Lewis model
- Cultural differences in language, and what Lewis means by linear-active, multi-active, and reactive
- The idea of losing face in the context of cross-cultural communication
- Microculture and macroculture
- Cross-cultural teams vs. homogenous teams
- Normal and abnormal in a cultural context
- Paperwork and punctuality in different cultures
- Why the linear-active person confronts with logic, the multi-active person confronts emotionally, and the reactive person is never confronting
- Why there’s much more to making a deal than just quantity and price
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