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Ep. 276: Richard Lewis Interview with Michael Covel on Trend Following Radio

Richard Lewis
Richard Lewis

My guest today is Richard Lewis, a cross-cultural expert who has been studying language and communication his entire career. He’s traveled to 130+ countries and speaks eleven different languages.

The topics are his books When Cultures Collide: Leading Across Cultures and When Teams Collide: Managing the International Team Successfully.

In this episode of Trend Following Radio we discuss:

  • How Lewis’ love affair with language started
  • The best way to start learning a language
  • Travel as a “magic elixir” of sorts
  • The Lewis model
  • Cultural differences in language, and what Lewis means by linear-active, multi-active, and reactive
  • The idea of losing face in the context of cross-cultural communication
  • Microculture and macroculture
  • Cross-cultural teams vs. homogenous teams
  • Normal and abnormal in a cultural context
  • Paperwork and punctuality in different cultures
  • Why the linear-active person confronts with logic, the multi-active person confronts emotionally, and the reactive person is never confronting
  • Why there’s much more to making a deal than just quantity and price

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