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My guest today is Ayelet Fishbach, PhD. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation.
The topic is her book Get It Done: Surprising Lessons from the Science of Motivation.
In this episode of Trend Following Radio we discuss:
- Motivation and Exercise
- Exercise and Healthy Eating
- Why People Don’t Listen
- Obesity in America
- Motivation of People
- New Year’s Resolution
- Social Media Addiction
- Realistic and Unrealistic Goals
- The Illusion of Progress
- Dreams Research
- Psychological Roadblocks
- Choosing Your Goals
Mentions & Resources:
- Ayelet Fishbach
- Get It Done: Surprising Lessons from the Science of Motivation
- COVID-19
- Obesity
- Nike
- No pain, no gain
- Gabriele Oettingen
- www.ayeletfishbach.com
- @ayeletfishbach
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