Michael Covel talks with Joey Reiman and John Brenkus on today’s podcast. First, Joey Reiman, who runs Brighthouse, has been called the “father of ideation”. He’s emerged as the subject matter expert in the area of purpose inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston Consulting Group, Procter & Gamble, The Coca-Cola Company, McDonald’s, KPMG, and many other Fortune 500 companies across the globe. As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit. Covel and Reiman discuss Reiman’s background and mission in life; looking for meaning; figuring out your “why”; the process of teaching, and the areas where certain people may get tripped up; looking back to your beginnings; the destructiveness of outside voices; calmness and contemplation; solitude vs. aloneness; “money doesn’t create ideas–ideas create money”; why daydreaming isn’t necessarily a bad thing; creativity and environments; changing the world through changing your routine; routine and creativity; thinking with your heart as much as your mind; Apple vs. Google; raw talent, creativity, and environment; lucky people and “yes” people; the power of “slow”; and the importance of storytelling. The second part of this episode is with John Brenkus. Brenkus is the host of the ESPN show, Sport Science. Sport Science is an ongoing television series that explores the science and engineering underlying athletic endeavors. Anything about statistics and science has the potential to inspire Covel and with John Brenkus, he goes straight into it; Also discussed: what triggered the science and sports connection in Brenkus’ brain; science and martial arts; measuring human performance; why success doesn’t follow a straight line; Brenkus’ college experiences and how they are relevant to his work today; the idea of physical limits being reached; why Brenkus became a crash test dummy; the advantage of applying science to any aspect of life; and the Iron Man competition.