Ep. 795: Sunny Bonnell Interview with Michael Covel on Trend Following Radio

Sunny Bonnell
Sunny Bonnell

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An unconventional business book for the rebels and misfits–the Rare Breeds–who don’t fit the traditional mold, offering an approach that’s anything but business as usual. What if your biggest weaknesses are actually your greatest strengths?

Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical “outside the box” business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you’ll find your success.

They know this approach works based on their own experience. When these iconoclastic thinkers behind the company acclaimed by the Chicago Tribune and Forbes started their company, they didn’t follow the rules of most leadership books and business school courses. “Instead of doing everything people told us we should be doing–be transactional, be conservative, be nice–we did the opposite. Instead of burying our innate vices–obsessive perfectionism, rebelliousness, weirdness–we made them our selling points.” The result: a flourishing company that is the model for an entirely new approach to success.

Rare Breeds don’t get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, Bonnell and Hansberger identify seven vices-turned-virtues–Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional–to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.

Sunny Bonnell and Ashleigh Hansberger are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They’ve been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere.

In this episode of Trend Following Radio:

  • What if your biggest weaknesses are actually your greatest strengths?

Mentions & Resources:

“I’m looking for a professional where I can really learn…”

Feedback in:

My name is Felipe. Last year I went to USA as an exchange student for 5 month and there is where I discovered my passion. I have been reading all of your books. I’m convinced that if you wanna be the 10% you have to do exactly the opposite of the other 90%. Right now I’m managing a really small account with my fathers money. I’m managing my risk, just risking 2% per trade and buying if the price make a 60 days high and selling if it make a 25 days low. I’m writing you because I think that is time to meet a professional, not a fx chat guru. I’m looking for a professional where I can really learn. It could be very helpful if you teach me in this long path. Maybe you will never read this but at least I tried.

Regards, Felipe B.

Start here.

“Somebody once told me that working for a living is the quickest way not to have any wealth…”

Feedback in:

Hi Mike I contacted you about 2-3 months ago to let you know that I was getting something from your podcast and that I have been listening to these every week for well over a year now. I have just finished your latest 1 with Nick Radge. I am also an Aussie and I really liked the way this one went. He came across very well and I thought you both interacted well even when just talking about the general stuff like New Zealand. Please pass on my respect or acknowledgment to Nick for talking the time to do that with you, I thought it was a good podcast. When I become a better trader myself I may look him up at some to say hello. I’m only average at this stage, But I’ll get there. On another note I have the 3 books from you here. I’m in a holding pattern at present with my trading as I have to still work. Somebody once told me that working for a living is the quickest way not to have any wealth. That with the fact I’m looking into upgrading my unit here, so I have to sort a couple life things there. So the plan I’m looking forward too in the coning weeks is move into this better place. Then I am taking a heap of weekends off and I’m going to work my way through your books. I want to do this in the nicer environment. On the verandah or something. And really focus. After I finish Trend Following, I’m really looking forward to getting into the Turtle traders (as Nick mentioned as well he really liked that book) and then Market Wizards. This is my to do list in the near future. Take care and I look forward to next weeks podcast.

All the best.


“Everything else, position sizing, cutting losses short, etc. makes sense. But where is the start?”

Feedback in:

My trading routine looks like a frantic cat always checking the charts, news, Twitter, etc throughout the day, opening, close, and night. I wait for a “perfect” entry from stochastics, and desperately watch to see how much I’m making or loosing. It’s a mess of stress and huge time consumer.

What I want it to look like is what Trend Followers describe. Once a day or week checking markets to ride up or down and setting trailing stops to reduce risk. Thinking smarter not harder. Applying KISS principles and enjoying the rides. Spending more time understanding strategies, my bad habits, and psychology, not random data. I would probably do this Friday nights or Saturday mornings, or/ and at 5 a.m. or 9:30 p.m. each day. Spending around half an hour a day, from what I’m gathering from the resources so far provided.

I really appreciate the mindset of this training. I still don’t get how to recognize when a trend is started, or rather, when to enter one. Everything else (position sizing), cutting losses short, etc. makes sense. But where is the start?


The start.

Ep. 793: Lisa Taddeo Interview with Michael Covel on Trend Following Radio

Lisa Taddeo
Lisa Taddeo

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This week we explore a part of human nature that is often largely left untouched.


Over the past eight years, journalist Lisa Taddeo has driven across the country six times to embed herself with ordinary women from different regions and backgrounds. The result, Three Women, is the deepest nonfiction portrait of desire ever written and one of the most anticipated books of the year.

Based on years of immersive reporting, and told with astonishing frankness and immediacy, Three Women is a groundbreaking portrait of erotic longing in today’s America, exposing the fragility, complexity, and inequality of female desire with unprecedented depth and emotional power. It is both a feat of journalism and a triumph of storytelling, brimming with nuance and empathy, that introduces us to three unforgettable women—and one remarkable writer—whose experiences remind us that we are not alone.

Together we chat about how we as humans deal with desire – the thrills, the complications, the opportunity for misunderstanding. In a conversation, that I think, breaks new ground for this podcast, we really dive into the delicate nature of relationships and how we interact in them.

Lisa Taddeo has contributed to New York magazine, Esquire, Elle, Glamour, and many other publications. Her nonfiction has been included in the Best American Sports Writing and Best American Political Writing anthologies, and her short stories have won two Pushcart Prizes. She lives with her husband and daughter in New England.

In this episode of Trend Following Radio:

  • Three Women

Mentions & Resources:

“My greatest challenge right now would be I’m not too sure how to identify the market that is trending right now…”


Feedback in:

Hi Michael,

Thanks for your email.

A short intro of myself. I’m a 40 year old guy from Singapore and just started on this exciting journey of trading. I came across ‘The Complete TurtleTrader‘ book you wrote. That’s how I got to know you.

I’m currently trading mostly US and SG market.

My greatest challenge right now would be I’m not too sure how to identify the market that is trending right now.

I mean is it purely random, the market that we choose? Then we monitor it, and we place our trade once we identify that there is a trend. Or is there a better method?

Hope my reply is not too long winded.

Looking forward to hearing from you.

Best regards,

Some jumping off points: 1, 2, 3, 4.