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My guest today is Richard Shotton. Richard is the founder of Astroten, a consultancy that applies behavioral science to marketing. He regularly runs training session with brands, big and small, using insights from behavioral science to help solve their problems.

The topic is his co-authored book Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands.

In this episode of Trend Following Radio we discuss:

• Reciprocity and perceptual fluency in behavior
• Apple’s use of behavioral science and concrete language
• Simplicity and clear communication
• Ethics of behavioral science in business and society
• Scarcity, specialization, and brand positioning

Mentions & Resources:

• Richard on LinkedIn
• Richard on X
• Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands

Listen to this episode:

• Listen to this podcast on iTunes. (Please leave a rating!)
• Listen on Spotify.
• Libysn RSS.
• Download as MP3 by right-clicking here and choosing “save as.”
• Free Video.

Jump in!

Feedback in:

Dear Mr. Covel,

I’m Noppadon from Thailand. I have moderate trading knowledge and want to become a full-time professional trader. I bought your book the Trend Following from Se-ed book store in Thai version last week. I read it every day, whenever I have time. I really like your book. I’d like to learn more from your presentation as well. So could you please provide the presentation for more clear about your experience? Thank you in advance.

Best Regards,
Noppadon B.

Just sent the video to you!

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How can you move forward immediately to Trend Following profits? My books and my Flagship Course and Systems are trusted options by clients in 70+ countries.

Also jump in:

• Trend Following Podcast Guests
• Frequently Asked Questions
• Performance
• Research
• Markets to Trade
• Crisis Times
• Trading Technology
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Trend Following is for beginners, students and pros in all countries. This is not day trading 5-minute bars, prediction or analyzing fundamentals–it’s Trend Following.

Feedback in:

I’m working on developing tools for trend following traders using AI and machine learning, and am listening to your book right now.

Best Wishes,
Rob C.

I hope it helps.

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How can you move forward immediately to Trend Following profits? My books and my Flagship Course and Systems are trusted options by clients in 70+ countries.

Also jump in:

• Trend Following Podcast Guests
• Frequently Asked Questions
• Performance
• Research
• Markets to Trade
• Crisis Times
• Trading Technology
• About Us

Trend Following is for beginners, students and pros in all countries. This is not day trading 5-minute bars, prediction or analyzing fundamentals–it’s Trend Following.

Feedback in:

Dear Mr. Covel,

I hope this message finds you well. I want to begin by sincerely thanking you for the tremendous work you do. I have been following your podcast and teachings for a long time, and I deeply value the clarity and honesty you bring to the trading world.

Recently, I received your generous 50% Independence Day discount offer on your course. I was truly excited, as I have been saving for over a year to finally enroll. Unfortunately, by the time I was ready, the course had returned to its original price, which is currently beyond my means.

I kindly ask if it might be possible to extend the 50% discount for me one more time. This course has been a long-term goal for me, and I am very eager to learn directly from you, but financial constraints have made it very difficult. Your consideration would mean a great deal to me, and I assure you I will make the most of this opportunity.

Thank you very much for your time, generosity, and the inspiration you continually share. Regardless of your decision, please know that I remain a dedicated follower and supporter of your work.

With respect and gratitude,
Amo

Let me think!

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How can you move forward immediately to Trend Following profits? My books and my Flagship Course and Systems are trusted options by clients in 70+ countries.

Also jump in:

• Trend Following Podcast Guests
• Frequently Asked Questions
• Performance
• Research
• Markets to Trade
• Crisis Times
• Trading Technology
• About Us

Trend Following is for beginners, students and pros in all countries. This is not day trading 5-minute bars, prediction or analyzing fundamentals–it’s Trend Following.

Feedback in:

Thank you so much for such a wonderful and inspiring journey. I can classify myself as not a well established fellow and in need of a financial freedom which is actually hitting my mind and heart everyday morning whenever I wake up for the struggles of the day but yesterday since I’m still a beginner and have been trying to read and also follow keenly on how I can start my investment journey. It’s been so hard let me be real.

I happened to join one of the discord community channel for pine script which is being run by one guy and through following the announcement I happen to see that he posted something regarding the turtle strategy which had a YouTube link. Yesterday I happened to watch about the turtle strategy and was like “Is this what’s happening” so I heard the video talking about the the girl, Elizabeth Cheval, who made millions as part of the turtle group and she was like having something like an education platform which I decided to search which has landed me here.

Traders are not born they are made. It’s my wish if this emails lands on you to also help me win this financial freedom. Thank you so much.

Kind regards,
Oscar M.

I am here to help!

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How can you move forward immediately to Trend Following profits? My books and my Flagship Course and Systems are trusted options by clients in 70+ countries.

Also jump in:

• Trend Following Podcast Guests
• Frequently Asked Questions
• Performance
• Research
• Markets to Trade
• Crisis Times
• Trading Technology
• About Us

Trend Following is for beginners, students and pros in all countries. This is not day trading 5-minute bars, prediction or analyzing fundamentals–it’s Trend Following.

Subscribe to Trend Following Radio on iTunes

My guests today are Richard Thaler and Alex Imas.

Richard Thaler is a theorist in behavioral economics and a professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics.

Alex Imas is a professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business. He studies behavioral economics with a focus on cognition and mental representation in dynamic decision-making.

The topic is their book The Winner’s Curse: Behavioral Economics Anomalies, Then and Now.

In this episode of Trend Following Radio we discuss:

• Behavioral economics anomalies and their persistence
• Trend following, momentum, and mean reversion
• Nick Leeson and the Barings Bank collapse
• Development and evolution of their book
• Applications of behavioral economics in real-world decisions

Mentions & Resources:

• Richard Thaler
• Alex Imas on X
• The Winner’s Curse: Behavioral Economics Anomalies, Then and Now

Listen to this episode:

• Listen to this podcast on iTunes. (Please leave a rating!)
• Listen on Spotify.
• Libysn RSS.
• Download as MP3 by right-clicking here and choosing “save as.”
• Free Video.

Jump in!

Feedback in:

Michael,

I enjoyed listening to your last podcast on my morning walk yesterday. Hope all is well. I am going to Thailand in January to visit a friend and then my wife and I are taking a cruise that stops in Ho Chi Minh City for a couple of days. Do you live in that area?

Thanks for the podcasts and the books. They have been a great help along the journey!

Jim P.

Enjoy the city!

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How can you move forward immediately to Trend Following profits? My books and my Flagship Course and Systems are trusted options by clients in 70+ countries.

Also jump in:

• Trend Following Podcast Guests
• Frequently Asked Questions
• Performance
• Research
• Markets to Trade
• Crisis Times
• Trading Technology
• About Us

Trend Following is for beginners, students and pros in all countries. This is not day trading 5-minute bars, prediction or analyzing fundamentals–it’s Trend Following.