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My guest today is Dr. Robert Cialdini, an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”
The topic is his book Influence, New and Expanded: The Psychology of Persuasion.
In this episode of Trend Following Radio we discuss:
- Universal Principles of Influence and Persuasion
- Social Psychology
- Why Do People Say “Yes?”
- Commitment and Consistency
- Authority
- COVID-19
- Burnout Prevention
- Ethical Influence
- Scarcity Principle
- Unity, The Newest Principle
Mentions & Resources:
- Robert Cialdini
- Influence, New and Expanded: The Psychology of Persuasion
- Reciprocity
- Charlie Munger
- www.influenceatwork.com
- @RobertCialdini
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