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Ep. 938: Martin Lindstrom Interview with Michael Covel on Trend Following

Martin Lindstrom
Martin Lindstrom

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You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out. You then sit through an endless Power Point presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.

What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.

Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

Bio: Martin Lindstrom is a well-known international management consultant who routinely sees various kinds of “corporate constipation” all over the world. The author of several New York Times bestsellers – his eight books have been translated into sixty languages. Lindstrom is among the “world’s 100 most influential people” (Time magazine) and the “world’s top 20 business thinkers” for 2020 (Thinkers50).

In this episode of Trend Following Radio:

  • What is Common Sense?
  • Creativity and Screentime
  • Losing Creativity
  • Obsession of Selfies
  • Common Sense and Empathy
  • Ability to Have Empathy

Mentions & Resources:

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