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Ep. 803: Rita McGrath Interview with Michael Covel on Trend Following Radio

Rita McGrath
Rita McGrath

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My guest today is Rita McGrath, a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. A long-time member of the Columbia Business School faculty, she is recognized consistently as one of the top 10 management thinkers. McGrath’s best-selling book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business was recognized by Strategy+Business as the #1 business book of 2013. She is also a co-author of MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005) and The Entrepreneurial Mindset (2000).

The topic is her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In this episode of Trend Following Radio we discuss:

  • The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.

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