Ep. 803: Rita McGrath Interview with Michael Covel on Trend Following Radio

Rita Gunther McGrath
Rita Gunther McGrath

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The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can “see around corners”–that is, spot the disruptive inflection points developing before they hit–are poised to succeed in this market.

Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.

McGrath is a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. A long-time member of the Columbia Business School faculty, she is recognized consistently as one of the top 10 management thinkers. McGrath’s best-selling book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business was recognized by Strategy+Business as the #1 business book of 2013. She is also a co-author of MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005) and The Entrepreneurial Mindset (2000).

In this episode of Trend Following Radio:

  • Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

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