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Ep. 694: Ken Kocienda Interview with Michael Covel on Trend Following Radio

Ken Kocienda
Ken Kocienda

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My guest today is Ken Kocienda, a software engineer/designer at Apple for over fifteen years. After being introduced to the internet in 1994 he taught himself computer programming and made his way through a succession of dot-com-era startups, before landing a job at Apple in 2001. He worked on software teams responsible for creating the Safari web browser, iPhone, iPad, and Apple Watch.

The topic is his book Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.

In this episode of Trend Following Radio we discuss:

  • Pyramid of demos
  • Steve Jobs thought process
  • Apple company philosophy
  • Completely present in the moment
  • Reality distortion field
  • Creative selection
  • Green Bay Packers and Vince Lombardi

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