My guest today is Ken Kocienda, a software engineer/designer at Apple for over fifteen years. After being introduced to the internet in 1994 he taught himself computer programming and made his way through a succession of dot-com-era startups, before landing a job at Apple in 2001. He worked on software teams responsible for creating the Safari web browser, iPhone, iPad, and Apple Watch.
The topic is his book Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.
In this episode of Trend Following Radio we discuss:
- Pyramid of demos
- Steve Jobs thought process
- Apple company philosophy
- Completely present in the moment
- Reality distortion field
- Creative selection
- Green Bay Packers and Vince Lombardi
Mentions & Resources:
- Ken Kocienda
- Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
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