Why Do Some Run from Trend Following?

Below is feedback in today from a reader about the continued debate of what to call “trend following”. The regulators and exchanges use terms like managed futures and commodity trading advisers (CTAs), but these describe an instrument not the strategy (David Harding makes the point here too). On to the feedback:

Hi Michael, I recall somewhere where you initiated a discussion in an attempt to find a better name for managed futures. You may have seen this discussion on managed futures – from the perspective of a former public pension fund director – (ex-Virginia retirement system investment head) who has been involved in the alternative investment industry for nearly twenty years. One of the very best overviews on managed futures that I have seen (Worth a view despite its length).

https://admin.na3.acrobat.com/_a777821181/p89835260

At around the 53 minute mark he touches upon the need for a better descriptor for the industry and he suggests Global Micro and Long short futures and FX. He argues that global macro is similar and well known but trades are more discretionary and more thematic around certain markets. Managed futures tend to incorporate the same markets but are more systematic and more diversified and tend not to take the large macro bets, instead smaller bets across a number of markets. Also long short equity is the largest and well known hedge fund strategy, more often than not CTA’s are long and short across many market. Not perfect descriptors by any means, but I thought they were better than others that I have heard.

Oh gosh, those names are terrible! Ug. Just as bad. They should call it trend following since the vast majority of CTAs are trend followers. Why do they all run from ‘trend following’? Commodity is a misnomer. Futures is a misnomer. Those things describe an instrument! Why do they not call it by the strategy? My associate writes back:

So mean reversion, econometric, spread, pattern recognition, etc., those programs would fall under ‘trend following’? That wouldn’t make sense. Most are trend based, but [you] can’t describe an entire industry [that way].

I disagree that managed futures exists beyond trend following. The ‘other’ strategies are tiny by comparison. Why should the average person be burdened with mean reversion, econometric, spread, and pattern recognition strategies when the strategy with all the assets and success is trend following? To me that makes no sense! Bottom line, much of this insistence to have a title with the word ‘future’ in it must lay at the feet of the CME. I get it. I know that ‘futures’ and ‘commodities’ are their core business, but for people in 2009 to continue to believe the strategy of trend following only exists in the ‘commodities’ world is asinine. And trust me, very smart people continue to say things like, “Don’t trend followers just trade commodities?” Every time I hear that I cringe.