Brent Huigens is an entrepreneur in the world of trading cards. He is founder and president of PWCC Marketplace, the largest seller of investment trading cards globally with more than $50 million in annual revenue. In 1998 Brent founded PWCC to provide buyers and sellers an efficient, honest and predictable marketplace. In 2012, he set his current engineering career aside to pursue the growth of PWCC full time.
When did Brent collect his first playing card? From the early age of about five he never wanted anything other than trading cards for his birthday or Christmas. He was hooked from the beginning. He had a modest card collection growing up, but it wasn’t until his early teenage years that his collection had grown to something he was proud of. Brent had a family friend that aided him in taking his collection to the next level–that same family friend also introduced him, in 1998, to the internet and eBay. By age 20, he was selling hundreds of thousands of dollars in trading cards all while gaining two engineering degrees.
Trading cards date back to the 1800’s–originally made as a means to getting another product sold. They were produced to be put inside tobacco products, then ventured into cracker jacks and later in gum. In the 1980’s trading cards started to gain speed and were printed off on a broader scale. With the internet, eBay, and professional grading, Brent was able to see the unbridled future in the investment aspect of trading cards. Professional grading and the internet have made the trading card game more liquid and opened up the game to investors by giving them a way to trust in their investment without ever seeing it.
In this episode of Trend Following Radio:
- Card trading
- Professional grading
- Impact of the internet on trading cards
- Auctions trading