Michael Covel speaks with Peter Shankman on today’s episode. Shankman is the classic entrepreneur: he is the author of Nice Companies Finish First and the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world. His new book, Zombie Loyalists: Using Great Service to Create Rabid Fans is out now. First, Covel offers up a monologue. Topics include the end of geography and the importance of globalization; gadgets, software, hacks, and websites as the magic elixir; the importance of dedication, commitment, and alone time; exercise; being able to walk away when negotiating; getting off the sidelines; happiness as a choice; and the necessity of having a niche. Covel and Shankman discuss skydiving and the lessons of preparation and mitigating risk; social media compared to the dotcom bubble; and the importance of creating a good product and customer service despite advances in technology. Ending? Covel summons Alan Watts for good measure. For more information on Peter Shankman, visit shankman.com.