Seth Godin writes:
Media volatility makes more people and more ideas famous for ever shorter periods of time. What the fine art market shows us, though, is that real value isn’t created by this volatile fame. Consistently showing up on the radar of the right audience is more highly prized than reaching the masses, once then done. This works for every career, even if you’ve never touched a brush.
My work, my creativity, my thought–is driven around reaching the right people–not necessarily the masses.
Think about what drives the masses.
Kim Kardashian has 14,000,000 million Twitter followers–primarily due to her original porno.
I don’t have those numbers and I’m not so sure that a porno would afford more Twitter followers. Don’t get me wrong, I have to play the game at some level, and do to some degree (i.e. 100,000+ books sold and millions of web visitors over 15+ years), but quality work that reaches the right people is what really drives me. Quality counts still.
Opps. The original headline question: “Covel, Why Are You Not on CNBC All of the Time?”
David Harding answers that with his CNBC appearance.