Seth Godin writes:
Media volatility makes more people and more ideas famous for ever shorter periods of time. What the fine art market shows us, though, is that real value isn’t created by this volatile fame. Consistently showing up on the radar of the right audience is more highly prized than reaching the masses, once then done. This works for every career, even if you’ve never touched a brush.
My work, my creativity, my thought–is driven around reaching the right people–not necessarily the masses.
Think about what drives the masses.
But: “Covel, Why Are You Not on CNBC All of the Time?”