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My guest today is Laura Ries. Laura is the chairwoman of Ries Positioning Pioneer, and a world-famous positioning consultant. For three decades, she has helped clients to position their brands in the mind of consumers for business growth.
The topic is her book The Strategic Enemy: How to Build and Position a Brand Worth Fighting For.
In this episode of Trend Following Radio we discuss:
- Essence and history of positioning
- Role of the strategic enemy in branding
- Impact of AI on personal branding
- Risks and rewards of brand extensions
- Case studies of successful and failed brand strategies
Mentions & Resources:
- Laura Ries
- The Strategic Enemy: How to Build and Position a Brand Worth Fighting For
- Ries Positioning Pioneer
- Laura on Substack
Listen to this episode:
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