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My guest today is Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books. He also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He’s credited as the inventor of email marketing. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything.
The topic is his book This Is Strategy: Make Better Plans.
In this episode of Trend Following Radio we discuss:
- Value v. Cost
- Writing process and inspiration
- Strategy and its components
- Systems and their influence
- Email marketing
- AI and human distinction
- Meaningful work v. Chasing trend
Mentions & Resources:
- Seth Godin
- This Is Strategy: Make Better Plans
- Seth’s Blog
- The Gift: Creativity and the Artist in the Modern World by Lewis Hyde
- Zig Ziglar
- L. Ron Hubbard
Listen to this episode:
- Listen to this podcast on iTunes. (Please leave a rating!)
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