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My guest today is Will Cady, Reddit’s Global Brand Ambassador and founding Head of Creative Strategy. In his role as strategist, Cady has leveraged his uniquely blended approach of creativity and mysticism to counsel business leaders toward impactful, empathetic marketing of power house brands in tech, including Apple, Google, Samsung, T-Mobile, AT&T, and Adobe. He has worked with major household brands such as Toyota, LEGO, McDonald’s, Chipotle, and Coca-Cola.
The topic is his book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics.
In this episode of Trend Following Radio we discuss:
- Creativity and its origins
- Balancing authenticity and delegation
- Creativity with constraints and maximal control
- The intersection of mysticism, marketing, and making
- Letting go of attachments
- Modern Western culture and individualism
- Productivity and time management
- Relationship of anxiety and creativity
Mentions & Resources:
- Will Cady
- Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics
- Ben Affleck
- Brian Wilson
- Kurt Cobain
- Dave Grohl
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