My guest today is Brennan Dunn, the founder of RightMessage. He focuses on helping high level creators and businesses turn more subscribers into customers through the wizardry of personalized marketing. He is on a quest to help marketers break free of “one-size-fits-all” and deliver bespoke, highly relevant messages to their customers: both present and future.
The topic is his book This Is Personal: The Art of Delivering the Right Email at the Right Time.
In this episode of Trend Following Radio we discuss:
- Email marketing
- Living in the UK
- Personalized advertising and AI-generated content
- Importance of engaging with recipients
Mentions & Resources:
- Brennan Dunn on Twitter
- This Is Personal: The Art of Delivering the Right Email at the Right Time
- Create & Sell
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