A recent email exchange with a client:
Client: How is everything? I had a question about choosing a business model… Is it possible to be a home base CTA and manage it virtually?
Covel: What do you mean?
Client: I was reading the “How to become a CTA” article in dropbox. It says you can save huge amounts of money by starting the business out of your home. I was wondering if that is actually realistic…
Covel: Why does the physical location matter?
Client: I don’t think it should matter, and I don’t think people would really care as long as the track record was good and they’re making money. I was just thinking… what if I’m able to raise a 1-2 million in my first year and clients know I’m managing the money at HOME. Just thinking about their reaction and wondering if I would lose credibility. That is more the negative side though, some people may think it’s pretty cool.
Covel: I have a pic of the home Bill Dunn started his firm in. I have visited over the years many CTAs working out of their home.
Client: Awesome Thanks a lot for sharing that with me! That eliminates any insecurity I had.
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