Chris Ducker is a British businessman, the founder and CEO of Virtual Staff Finder and the Live2Sell Group of Companies. Chris’s new book is, “Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.” His book branches out to all audiences – regardless of where someone might be in their journey of building a company or brand.
What is a youpreneur? Chris realized about five years ago that people were personally signing up to do business with him. Not the brand name or the staff he employs, but him. A youpreneur builds a business based around them, the individual, but not reliant on them. Chris has created a movement centered on this philosophy. As you build a business around “you” all sorts of other opportunities start to present themselves. He encourages listeners to think about, “What sets YOU apart?” From there you can cultivate a business specific to you.
Centering a business around your reputation puts you in top control of a company or product you built. Why waste all that work by building your company on rented land. Chris stresses the need to grow your platform on your own domain. Don’t rely on Facebook or Instagram to look out for your best interests. Once you have your domain, what is the best way to reach your audience? By the year 2020, according to Google, 90% of content consumed by users will be by video or audio. Michael and Chris end on tips and tricks on creating a successful podcast, or going on a podcast as a guest.
In this episode of Trend Following Radio:
- Building your business on your own domain
- The ripple effect
- Email campaigns
- Starting a podcast
“Your brand is your reputation.” – Chris Ducker
“You must be seen to sell and to gain influence.” –Chris Ducker