An excerpt about trend following origins from here:
One reason for this paucity of early information [about trend following] is suggested by the ‘following’ part of the term ‘trend following.’ The implication is one of passivity, of reaction, rather than of bold, assertive action — and human nature shows a distinct preference for the latter. Also, trend following appears to be too simple an idea to be taken seriously. Indeed, simple ideas can take a very long time to be accepted – think of the concept of a negative number, or of zero: simple to us, but problematic to our ancestors.
Great point.
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