The Psychology Of Casinos Is the Same As the Psychology of Daily Fundamental News & Opinion

Jonah Lehrer writes:

“The data is clear. Gamblers in a playground casino will stay longer, feel better, and bet more. Although they come away with bigger losses, they’re eager to return.” Finlay notes that the effectiveness of such designs comes at the expense of the guests, who have been persuaded by flowers and nice furniture to squander money on games that are rigged in favor of the house. According to her findings, Thomas’s designs have a particularly marked efect on those guests who normally don’t gamble. The seduction of his décor, perhaps, is that it doesn’t feel like a gambling environment. The beauty is a kind of anesthesia, distracting people from the pain of their inevitable losses.

Daily financial fundamental news and opinion? Same design.