From a reader today:
“I don’t want to out stay my welcome here, so I wont keep firing questions at you, but for me its all about confidence, not only in the system, but the mentor and the whole nine yards! You have to remember like you I’ve been there, done it and got the tee shirt in my own professions and therefore I am drawing comparisons here a bit, e.g.: if the boot was on the other foot and someone was asking me about property development or manufacturing…….. you can do both, very well, or very badly. Its not about the money and how much the course costs etc etc, I can pay whatever no problem. 2K, 5K 20K etc etc… if I think it has value against potential return, that’s the easy bit, that’s the business element……… its all about for me who I’m dealing with and if I feel the information is honest and the whole story, or I’m being played and the information is being elongated and drawn out to extract unnecessary money from me for the sake of it. Don’t take this the wrong way, but I felt your 1st book was honest, but when I’m on your website I feel a bit like the “lamb to the slaughter”, with offers and freebies and courses etc etc !! tempting me in a professional marketing manor, rather than a successful trader passing on his knowledge….. a bit like how you obtained yours. Thanks again for the response, appreciate your time. Andy”
Thanks for the feedback. We definitely have some nice layouts and marketing language here and there on our sites, but we back it up with 1000s of pages of “free” resources and data (an example). Everyone can spend a whole bunch of time on our sites learning for free at their leisure, but if clients want me and my staff to hand hold in a more personal manner, our time is not free!
P.S. I think my second book, film and course instruction are honest too!