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Trend Following Investment Research

Flagship: Systems + Trend Following Education + Support

$2997.00: Purchase Now
FAQs | Performance | Prereqs. | Offers | Guarantee | Client Map

Trend Following Benefits:

  • Absolute Returns: Above-average performance across decades is the key to compounding great wealth.
  • Up and Down Trends: Trend following makes money in up and down markets. This is not long only or buy and hope investing.
  • Portfolio Diversification: Trend following generates returns uncorrelated to traditional asset classes.
  • Tail Risk: Nassim Taleb made famous the Black Swan. Trend following strategy performs exceptionally well when market bubbles pop, when the Black Swan arrives.
  • Research: Trend following has demonstrated proven longevity. It has performed for centuries. Review third party research: PDF 1, PDF 2.
  • No Fundamentals: Trend following does not involve the use news or fundamentals. It is not day trading or HFT and does not rely on Central Bank policy for performance.
  • Best in Class: Michael Covel has curated top trend following systems and education from the legendary trend traders.


You will receive proprietary trend trading strategies, the "nuts and bolts" exact trading processes, assembled and curated from most successful trend traders over the last 40 years. The core questions a trend following system answers:

  • What market do you buy or sell at any time?
  • How much of a market do you buy or sell at any time?
  • When do you buy or sell a market?
  • When do you get out of a losing position?
  • When do you get out of a winning position?

Flagship is for beginners to professionals showing how to trade trend following methods on stocks, bonds, currencies, commodities, metals, grains, futures, ETFs and LEAPs for outsized returns. It is a radically different product with key benefits:

  • One-of-a-kind: Our focus is only on the very narrow subject of systematic trend following. Curated from best-in-class traders, our Flagship product is the result of a fifteen-year research effort.
  • Your time is valuable: Competing and conflicting voices are everywhere. Are you years behind with significant dollars wasted? How do you choose the right voice? Our leadership position is rooted in the most comprehensive industry Rolodex delivering unsurpassed expert support for your personal situation.
  • Flagship delivers outcomes: client results prove that.
  • Trend following: controls behavioral biases outlined in Daniel Kahneman's research.
  • Works on all markets: You are running a process machine that doesn't specialize in one market alone. You can trade anything now and you will with confidence.
  • Trend following: applies the scientific method to investing. It goes against the economic orthodoxy of efficient markets.

Make no mistake, this is mental sport, but it is sport that can be learned. You will learn exactly how to think and trade with precise systems for above average returns. However, you do not need to be a rocket scientist to be a trend following trader. Charles Ellis makes the point:

"Please keep in mind the observation of two of my best friends, who are at the peak of their distinguished careers in medicine and medical research. They agree that the two most important discoveries in medical history are penicillin and washing hands (which stopped the spread of infection from one mother to another by the midwives who delivered most babies before 1900). What's more, my friends counsel, there’s no better advice on how to live longer than to quit smoking and buckle up when driving. The lesson: advice doesn't have to be complicated to be good."

However, this is not day trading or high frequency trading (HFT). It is not for those expecting to make millions instantly, or for those that take in CNBC or Bloomberg 24/7 intravenously. If you mistakenly believe that you can predict market direction, this product is not for you.

Product Materials

You will receive the following research materials with your purchase delivered via text, audio, video and personalized support (FEDEX and digital delivery). You will have precise trend systems you can apply to your account for potential profit--immediately. This offering is only available from Trend Following™.

Flagship v. Standard $2997 $1997
Trend Following™ Custom Support (Months) 18 12
Trend Following™ Core Systems Trading Manual; 226 pages Yes Yes
Trend Following™ Exchange Traded Funds (ETF) Manual; 86 pages Yes Yes
Trend Following™ LEAPs Options Manual; 83 pages Yes Yes
Trend Following™ Single Stock Futures Manual; 56 pages Yes Yes
Trend Following™ Alternate Entries Manual (PDF); 56 pages Yes Yes
Trend Following™ Money Management Manual (PDF); 96 pages Yes Yes
Trend Following™ Additional Trading Systems (3) Yes Yes
Trend Following™ Case Study (PDF); 6 pages Yes Yes
Trend Following™ Wizard Video: Kevin Bruce Yes Yes
Trend Following™ Wizard Video: David Harding Yes
Trend Following™ Wizard Video: Larry Hite Yes
Trend Following™ Wizard Video: Salem Abraham Yes
Trend Following™ Trading Coach Video: Charles Faulkner Yes
Trend Following™ Resources Supplementary CD (See Description Below) Yes
Ask a question? Contact us.

trend following products

High res images: Manuals and Video, CDs.

You will receive proprietary Trend Following™ trading systems:

  • Classic I Trend Following Trading System.
  • Classic II Trend Following Trading System.
  • Classic III Trend Following Trading System.
  • Stoic Weekly Trend Following Trading System.
  • Note: Risk management "heat" for all systems adjustable.

Proprietary Trend Following™ systems and training answers:

  • How do you automate your trading (or not).
  • How do you place stops for each and every position.
  • How do you adjust stops when trades are winning/losing.
  • How do you take a loss to avoid a larger loss.
  • How do you balance both long and short positions.
  • How do you adjust trades for accumulated new profits.
  • How do you account for volatility.
  • How do you adjust your portfolio during a winning/losing streak.
  • How do you adjust risk as your account grows.
  • How do you protect against extreme downside moves.
  • How do you adjust your positions for volatility.
  • How do you understand the psychological component
  • How do you choose a portfolio.

Our Trend Following™ systems have been reverse engineered to answer:

  • How do you trade with the trend and never ignore it.
  • How do you ignore bad information.
  • How do you minimize stress and maximize health.
  • How do you model the behavior of the great traders.
  • How do you manage and embrace risk with a patient opportunistic plan.
  • How do you use a checklist to quantify your trading plan.
  • How do you trade off of today's price only.
  • How do you avoid buying declining markets.
  • How do you know when to stay out of the market.
  • How do you know when to sell before you ever buy.
  • How do you mentally plan for your worst-case scenario at all times.
  • How do you identify a portfolio and rank them for selection.
  • How do you trade with a small account.

You will know how to answer these questions at all times:

  • How much do you trade at any give time.
  • When will you increase your position.
  • How much do you risk.
  • How do you evaluate total market risk.
  • How do you diversify your account.
  • How do you avoid over exposure among markets.

Preserving capital is the goal (chart from famed trend follower):


Your access to our support team will answer 95% of your emailed questions within 24-36 hours. You can learn anywhere: office, home, on the road, it doesn't matter. You will have access to our client support service for 18 months. Just like your CPA or attorney--the ability to ask questions is built right into the Flagship product. No extra support fees are charged. Some ask: Are there in person or online groups that talk about this strategy? You have our team for support. The amount of misinformation online in forums is overwhelming. It is a minefield. Avoid it.

Additionally, new traders will receive resources dedicated to foundational level trading basics (i.e. book recommendations, trading issues to consider/avoid, Holy Grails, broker recommendations, background reading, websites to absorb/avoid). These insights give new traders immediate confidence.

You do not need to be a rocket scientist to be a trend following trader. A long-time trader makes the point:

"Please keep in mind the observation of two of my best friends, who are at the peak of their distinguished careers in medicine and medical research. They agree that the two most important discoveries in medical history are penicillin and washing hands (which stopped the spread of infection from one mother to another by the midwives who delivered most babies before 1900). What's more, my friends counsel, there's no better advice on how to live longer than to quit smoking and buckle up when driving. The lesson: advice doesn't have to be complicated to be good."

Trade Examples

More examples: 1, 2, 3, 4, 5, 6, 7, 8

Supplementary Resources CD

The Trend Following™ Resources Supplementary CD is an extra compilation of resources designed to give further trend following foundations and background. This invaluable curation gives you access to Michael Covel's favorite outside resources.

3rd Party White Paper/Resources (Flagship Premium Only):

EXCEL Spreadsheets (Flagship Premium Only):

  • (5) EXCEL spreadsheets for volatility.
  • (5) EXCEL spreadsheets for correlation.
  • (4) EXCEL spreadsheets for trading logs.
  • (4) EXCEL spreadsheets for risk management.

Training Materials (Flagship Premium Only):

  • Trend Following™ questions and answers (44 pages).
  • Market basics for introduction, orders, speculation, nomenclature, etc. (300 Q/A).

Audio (Flagship Premium Only):

  • Podcast episodes (275 MP3s).
  • Covel introductory overview (10 MP3s).

Video (Flagship Premium Only):

  • 3rd party trend following video excerpts (14 videos).
  • 3rd party video excerpts featuring top trend follower (11 videos).


How best should you invest in the face of uncertainty? How do you best trade market bubbles for profit? Those are the questions to answer. In the last 15 years we have seen major booms and major busts, multiple times. We have seen unprecedented government actions from bailouts to quantitative easing (QE) to zero interest rate policy (ZIRP). Clearly, markets go up and go down and if you have a proper plan you can aim to make money in both directions regardless of why markets are trending. The Eastern philosopher Alan Watts, while not versed in investing, knew very well how to think about profitable trading (even if unintentional):

The question "What shall we do about it?" is only asked by those who do not understand the problem. If a problem can be solved at all, to understand it and to know what to do about it are the same thing. On the other hand, doing something about a problem which you do not understand is like trying to clear away darkness by thrusting it aside with your hands. When light is brought, the darkness vanishes at once.

Most investors rich or poor do not understand markets. Markets confuse, seduce, bewilder and scare the you know what out of people because at their essence, while markets can make you very rich, they can leave you dead broke. Overcoming that fear (and moving you toward rich) is what trend following attempts to do. Our firm brings the light Alan Watts speaks about to trend following trading, but before explaining how our unique product can help you consider these truths:

  • Clarity of purpose is investment success. Eliminating the noise with precise profit rules that adjust to any situation, climate or cycle is the goal. Going on an information diet is part of the plan. Media is irrelevant, toxic to the body, limits understanding, inhibits thinking and manipulates. Annette Simmons said it: "People don't want more information. They are up to their eyeballs in information. They want faith. Faith in you, your goals, your success, in the story you tell."
  • Systematic and consistent processes (like trend following trading) beat discretionary judgments every time. See video.
  • Investment stress is a killer. Multitasking with screens, news and nonstop predictions will fry your brain--guaranteed. Focus on the right task, not every last task. Consider this infographic.
  • The religious rituals of the government, media and finance sector are designed to bleed you out dry. Ben Hunt said it smartly: "CNBC really could not care less about the actual content of what is being said. The purpose of CNBC's game is not to tell you what to think, but how to think, that thinking about investing in terms of some sell-side analyst's anodyne story about fundamentals or some trader's breathless story. Why? Because CNBC can create inexpensive content essentially at will to fill this demand, allowing them to sell advertisements. Nothing evil or wrong about this. It's what for-profit media companies do. But the content they are producing is no less of a theatrical production than the State of the Union address and it needs to be understood as such."
  • Practice is mandatory. View this infographic.
  • Trend following does nothing until you have a great move with big profit potential. Patience is paramount. See video.

The authorities in charge don't want that kind of thinking or action. They don't want anyone awake:

Those who dominate the educational [system] control who is accepted and who is rejected, not by measure of intelligence or skill, but by their willingness to conform to the establishment ideal. They construct a kind of automaton class, which has been taught not to learn independently, but to parrot propaganda without question. Those of us who do not make the grade are relegated to the role of obliged worshippers; accepting the claims of the professional class as gospel regardless of how incorrect they happen to be. The whole thing is disgustingly inbred (footnote).

Trend following is not a moneymaking system the gatekeepers, the missionaries, want practiced. Trend following eliminates brokers, CNBC, Bloomberg, mutual funds and gurus from your life. It can give you the control (and peace of mind). What is the work around? What is the solution? What is the hack? What is the step-by-step profit blueprint our firm can provide you? First, let's talk about using a "process". Consider a non-trading example:

Instead of talking about wins and championships, Alabama Head Football Coach Nick Saban speaks about the process. The process is Saban's term for concentrating on the steps to success rather than worrying about the end result. Instead of thinking about the scoreboard, think about dominating the man on the opposite side of the line of scrimmage. Instead of thinking about a conference title, think about finishing a ninth rep in the weight room. Since Saban has won three of the past nine BCS titles, the phrase has morphed into the mission statement for Saban's program-building philosophy. Today everyone is trying to replicate his philosophy and results. Call it the Sabanization of college football (footnote).

Once you accept that you need a process, then it comes down to guts. Famed contrarian investor Howard Marks knows it deep in his bones: "The real question is whether you dare to do the things that are necessary in order to be great. Are you willing to be different, and are you willing to be wrong? In order to have a chance at great results, you have to be open to being both."

The race is on, whether you run, sit or pretend there is no race:

Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn't matter whether you are a lion or a gazelle: when the sun comes up, you'd better be running.

Review our FAQs. Questions? Reach out and contact us.

$2997.00: Purchase Now
FAQs | Performance | Prereqs. | Offers | Client Map


Big Money Starts with Trends, or Waves: Everyone that makes big money rides and surfs waves. And the really large money comes from the big and unexpected swells.
Adapt Your Trading to Market Movement: Markets go up, down and sideways. They trend. They flow. They surprise. They change. Know you will adapt from the outset. Don't bother guessing how far a trend will go. You cannot.
Nurture Beats Nature: What constitutes a winning trader? A special gene or divine gift? Child prodigy innate talent? Inside knowledge? MBAs? Huge starting capital? One answer: No.
Everything Flows: Trend followers don't predict direction. They react to market movements and follow along--without a story or conviction about why the market is moving.
Statistical Thinking Is Paramount: During a Monday Night Football game, one of the announcers, Ron Jaworski, unintentionally put numbers and odds in perspective for making money: "Play calling is about probability not certainty."
Market Bubbles & Crashes Are Your Friend: The mythological 100-year flood happens regularly. Since 1929 there have been 18 market crashes--always rooted in irrational exuberance in one direction, then panics to get out in the other.
Speculation Is Not Evil: Think about what drives a market: millions of investors speculating to make money. That's evil? That's life! Recent college graduates speculate that a high-paying job will come after graduation. That's evil.
Fundamentals Are Religion: To paraphrase trader Paul Tudor Jones: The illusion has been created that there is an explanation for every market move, every tick up or down, with the primary task to find that explanation. Ozzy also saw the insanity in fundamentals: I'm goin' off the rails on a crazy train!
The Market Is Never Wrong: People pine nonstop for the market to go their direction, then hang on and pray it'll come back if it doesn't go in their favor. The market is never wrong. It doesn't hear prayers. Losers average losers.
Never Trust Anyone: Whenever there is market movement Wall Street analysts always speculate why it occurred. What they say never consistently translates to the bottom line of profit.
You Have to Bet to Win: Take a big risk if you want a big reward. If you want an average reward, take an average risk. No balls, no babies. However, as Market Wizard Larry Hite said, "Don't bet your deli to win a pickle."
Trade Everything: Follow enough markets that when one moves you can ride it, as diversification is the only free lunch you get. Forget the market's name. They are the same if you only trade price.
Process Beats Outcome: Do you want to be right or rich? You really have no control over the results; you have control over your action. What can you really control? How much you lose.
Think Like Kenny Rogers: If you must play decide upon three things at the start: the rules of the game, the stakes and quitting time. You've got to know when to hold 'em. Know when to fold 'em. Know when to walk away. Know when to run.
Learn to Love Losses: P.T. Barnum famously said, "This way to the egress!" If famed trader Amos Hostetter lost 25 percent he'd exit: "Never mind the cheese. Let me out of the trap." Ignore losses, or try to double down to recoup, and those losses will bury you.
Slow Your Emotions Down: Don't compete with the phony speed of society. Be a snake. Coil and strike when the time is right. That simple thought is the foundation of Daniel Kahneman's Nobel Prize in Behavioral Economics.
The Babe Ruth Parallel: Babe Ruth struck out in bunches, but was one of baseball's greatest sluggers. His home runs nullified the strikeouts. In between trading strikeouts, don't lose too much while waiting for the next homerun, that's the trick.
Price Is All That Matters: Forget the market. Stocks, bonds, gold or corn--your system needs to work on all of those different markets. Trend trader Ken Tropin said it: You cant have a suit so tight that if you gain two pounds it won't fit.
Technology Is No Mistress: Pablo Picasso famously said, "Computers are useless. They can only give you answers." Start by answering your daily market questions in advance. Automating answers is the easy part.
Zero Sum Battles Are Life: Someone has to lose for you to win. Forget trying to be loved. Need a friend? Get a dog. If you are going to win, someone else will lose. Does survival of the fittest make you uneasy? Stay out of the zero sum game (PDF).
Ivory Towers Are Prisons: The Efficient Markets Hypothesis has no useful application within profitable trading.
Avoid Benchmarks: "If you don't have an umpire, you can wait for the fat pitch. The trouble with investing for other that you do have an umpire--called quarterly performance." Julian Robertson said it.
Panicky Sheep Take Cliff Dives Together: The group offers safety, confirmation and simplifies decision-making. If something goes wrong, it is far more comforting to be with others than to be alone. The old saying, "misery loves company", rings true.
Hero Worship Kills Accounts: Many see market gurus as religious prophets. When TV zombies say it's time to buy Google or dump Apple, millions follow random advice blindly. Don't drink the Kool-Aid.
Buy and Hold (Hope) Is Dead: Buy and hold works for investors who live forever. It also works for those who believe in magical thinking and pixie dust. Mutual funds and cosmetics: They both sell hope.

Risk Disclaimers

Trend Following™ can not promise you will earn the returns of traders, charts or examples (real or hypothetical) stated. All past performance is not necessarily an indication of future results. Data presented is for educational purposes. Our products are also provided for informational purposes only and should not be construed as personalized investment advice. All data on this site is direct from the CFTC, SEC, Yahoo Finance, Google and disclosure documents by managers mentioned herein. Trend Following™ assumes all data to be accurate, but assumes no responsibility for errors, omissions or clerical errors made by sources.

Our testimonials are the words of real clients received in real correspondence that have not been paid for their testimonials. Testimonials are sometimes printed under aliases to protect privacy, and edited for length. Claims have not been independently verified or audited for accuracy. We do not know how much money was risked, what portion of their total portfolio was allocated, or their exact positions. We do not claim that the results experienced by such clients are typical and you will likely have different results.

Trend Following™ is not registered as a securities broker-dealer or an investment adviser. This information is not designed to be used as an invitation for investment with any adviser profiled. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

Further, Trend Following™ cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing.

Additionally, Trend Following™ in no way warrants the solvency, financial condition, or investment advisability of any security or instrument. In addition, Trend Following™ accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as a basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor.


$2997.00: Purchase Now
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