Brandon Bruckman passed along a story. An excerpt:
The enduring wonder of the Manning and Moore offense was not only its incredible success, but the way that success came about: by running the fewest play concepts of any offense in the league. Despite having one of the greatest quarterbacks of all time under center, the Colts eschewed the conventional wisdom of continually adding volume to their offense in the form of countless formations and shifts.
“I can give [you] the playbook,” said former Manning backup quarterback Jim Sorgi in 2010, Manning’s last full season in Indianapolis. “There is not that many teams they’re going to play who don’t know what they’re going to do. It’s all about execution. Their coaches are like, ‘We’ll tell the other team what we’re doing. They got to stop us.’ That’s what they do. That’s what they’re all about. And not many teams have been able to stop them yet.”
This is trend following thinking too.