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My guest today is David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also a Senior Director of Business Design at IDEO.
The topic is his book The Human Element: Overcoming the Resistance That Awaits New Ideas 1st Edition.
In this episode of Trend Following Radio we discuss:
- New Ideas and Innovation
- The Human Element
- Improving the Idea
- Four Primary Frictions
- Apple Products
- Simplicity in Design
- Dating Apps
- Medical Innovations
Mentions & Resources:
- David Schonthal
- The Human Element: Overcoming the Resistance That Awaits New Ideas 1st Edition
- IDEO
- Steve Jobs
- Design Thinking
- Microsoft
- www.humanelementbook.com
- @davidschonthal
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