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Ep. 1008: David Schonthal Interview with Michael Covel on Trend Following Radio

David Schonthal
David Schonthal

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My guest today is David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also a Senior Director of Business Design at IDEO.

The topic is his book The Human Element: Overcoming the Resistance That Awaits New Ideas 1st Edition.

In this episode of Trend Following Radio we discuss:

  • New Ideas and Innovation
  • The Human Element
  • Improving the Idea
  • Four Primary Frictions
  • Apple Products
  • Simplicity in Design
  • Dating Apps
  • Medical Innovations

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