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Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio

Robert Cialdini
Robert Cialdini

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My guest today is Dr. Robert Cialdini, an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”

The topic is his book Influence, New and Expanded: The Psychology of Persuasion.

In this episode of Trend Following Radio we discuss:

  • Universal Principles of Influence and Persuasion
  • Social Psychology
  • Why Do People Say “Yes?”
  • Commitment and Consistency
  • Authority
  • COVID-19
  • Burnout Prevention
  • Ethical Influence
  • Scarcity Principle
  • Unity, The Newest Principle

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