Subscribe to Trend Following Radio on iTunes
My guest today is Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School. Thomke’s research is focused on the process, economics, and management of experimentation and testing in the context of innovation management. Thomke’s highly cited research has been published as research articles, case studies and notes extensively in books and leading journals such as California Management Review, Harvard Business Review, Journal of Product Innovation Management, Management Science, Organization Science, Research Policy, Sloan Management Review, Strategic Management Journal and Scientific American.
The topic is his book Experimentation Works: The Surprising Power of Business Experiments.
In this episode of Trend Following Radio we discuss:
- Experimentation Works
- Overcoming Cultural Issues
- Brainstorming
- Think Outside the Box
- High Velocity
Mentions & Resources:
- Experimentation Works: The Surprising Power of Business Experiments
- Stefan Thomke
- Booking.com
- Amazon
- Richard Feynman
- Ron Johnson
- JC Penny
- Jane Fonda
- Lily Tomlin
Listen to this episode:
- Listen to this podcast on iTunes. (Please leave a rating!)
- Listen on Spotify.
- Listen on Stitcher.
- Libysn RSS.
- Download as MP3 by right-clicking here and choosing “save as.”
- Free Video.
Jump in!