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Ep. 839: Rishad Tobaccowala with Michael Covel on Trend Following Radio

Rishad Tobaccowala
Rishad Tobaccowala

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My guest today is Rishad Tobaccowala, the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses.

The topic is his book Restoring the Soul of Business.

In this episode of Trend Following Radio we discuss:

  • The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Rishad draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions.

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