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My guest today is Nir Eyal, an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. He earned a B.A. at Emory University in 2001.[6] He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his MBA.
The topic is his book Indistractable: How to Control Your Attention and Choose Your Life.
In this episode of Trend Following Radio we discuss:
- Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it.
- What really drives human behavior and why “time management is pain management.”
- Why your relationships (and your sex life) depend on you becoming indistractable.
- How to raise indistractable children in an increasingly distracting world.
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