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My guest today is Tiffani Bova, the author of “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business.” She has a unique background, with 20 years of experience spread between start-ups and fortune 500 companies. Tiffani has put together a first hand look at what it takes to start and run a successful business as an entrepreneur. Tiffani researched about 30 companies from all backgrounds including Kylie Cosmetics, Honest Co., and Under Armor–using them as examples to show how to build and sustain successful businesses. She also shows companies hitting forks in the road and how they overcame. Every case study may not be useful to everyone but there are lessons to be learned from all.
The topic is her book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
In this episode of Trend Following Radio we discuss:
- Flexing your confidence muscle
- The power of now
- Selling to your demographic
- Buddhism
- Growing a business
Mentions & Resources:
- Tiffani Bova
- Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
- Seth Godin
- @Tiffani_Bova
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