My guest today is Sally Hogshead, a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc) and a former advertising executive.
The topic is her book How The World Sees You: Discover Your Highest Value Through The Science of Fascination.
In this episode of Trend Following Radio we discuss:
- Fascination and paying attention
- The seven different categories of things that fascinate us
- What those who fascinate have in common
- Developing a personality assessment that shows how the world sees you
- Understanding your own personal branding
- Analyzing Michael Covel’s own fascination survey
- Not being a commodity
- Why if you’re not generating a negative reaction from someone, you’re probably not fascinating anyone
- Why you don’t want to be vanilla ice cream
Listen to this episode:
- Listen to this podcast on iTunes. (Please leave a rating!)
- Listen on Spotify.
- Listen on Stitcher.
- Libysn RSS.
- Download as MP3 by right-clicking here and choosing “save as.”
- Free Video.
Jump in!