“Michael, would you be able to send me a complimentary book of Trend Commandments? My name and address is as follows: [blank]. Also would you be able to send me information on your trading systems in hard copy form so that I can go through properly? Do you offer any systematic or algorithmic system/software that can help me trend follow? Many thanks in advance for all your assistance and hopefully I can come on board trend following.”
“Thanks Michael for such a quick reply. Much appreciated. Why do you need to send a free DVD? Also for me to spend $2700 or however much it costs then I need more information in terms of content that I will actually get. What I do not want is lots and lots of paper that does not help me to trade using a trend following strategy and then just 2-3 important small pages or pieces of paper that goes through everything I really do need. What I do not want is lots of ‘noise’ sent to me when 2-3 pages is suffice. I have no idea what I am actually going to get for the amount of money apart from you small snippets of things the systems will include. However what I really need is the turtles rules so basically when to enter and exit a trade, etc. The real meaty stuff without all the ‘blumph’ if that makes sense. Why a free book? First of all it will show me how serious you are to convert people to trend following. Secondly a free complimentary book is more likely to convert me than a free DVD. I have not read or own any of your books but at the moment I am just going on what is on your website. However I apologize and am sorry to have bothered you. Many thanks for such a quick response.”
You did not bother me at all. Our firm sends out a free DVD. We don’t see out free books. I believe that if clients don’t want to spend a few dollars on a book its probably not a good match for my firm. Our trend following training is designed to push all types of people to trend following success. If some part is not for you–so be it. Specifically what you receive is here. Seen that link? The information on that link is either needed by you or not. If there are 2-3 pages of our material that potentially set you on your way to a life time of earnings–who cares if it is 2-3 pages. If there are 200 pages that are useless, but 2-3 pages make it all worth it–that’s a win for our clients. Our success stories may also prove useful.