I caught this quote in a Charles Faulkner presentation:
“People base their judgments of an activity or technology not only on what they think about it but also on what they feel about it. If they like an activity, they are moved toward judging the risks as low and the benefits as high; if they dislike it, they tend to judge the opposite — high risks and low benefits. Under this model, affect comes prior to, and directs, judgments of risk and benefit.”
Paul Slovic, Melissa Finucane, Ellen Peters, Donald G. MacGregor
‘Risk as Analysis and Risk as Feelings’
True that. Faulkner is in my film.