Magazine Thickness as a Leading Indicator

I am possession of the most recent issue of Futures Magazine and Sports Illustrated. Both appear to be (when you squeeze your fingers together) far less than an 1/8 of inch thick. I have never seen these magazines this thin. Can’t be a good sign.

10 thoughts on “Magazine Thickness as a Leading Indicator

  1. That’s interesting that you noticed that as well…. My girlfriend’s mom brought that same fact to my attention. Maybe we will see a world where Sports Illustrated and GE don’t exist? Wait, wait, wait, Nancy Pelosi will probably push for a Sports Illustrated bailout.

  2. It were the politicians of last 40 years not only Bush, reckless behavior of his staff only made the things worse but sooner or later it would blow up into someone’s president face. Obama was not put there by pure coincidence but i don’t think he will succeed in quieting tensions in country. Why do you think FEMA has built all those centers, for what disasters had they built camps that can house several million people?

  3. Michael,

    I’m not sure what you’re getting at regarding magazine thickness. Are you saying that thin magazines are a precursor for bad things to come? If so, wouldn’t it stand to reason that thick magazines were a sign of a bright future? Although I’m not a subscriber, I’d bet that magazines like Better Homes and Gardens and Architectural Digest were Merriam-Webster thick back in ’05-’06. Was this a sign of the future bliss in housing (or in the economy in general)?

  4. I think he is eluding to the the thickness or lack thereof in regards to reduced advertising in the magazines, the belt tightening has begun……..

  5. Hi William,

    I realize that magazine thickness is a function of advertising. My point is simply that if magazines are actually a “leading indicator,” shouldn’t it work both ways? Would not a terribly thick magazine indicate future prosperity? Since that is obviously not true, the original hypothesis is invalid as well.

    I’d guess that magazine thickness is actually a contrarian indicator. When times are so good you don’t mind plowing money into advertising of questionable effectiveness, the party may be about to end. Similarly, magazine thinness may be a good thing, because producers are using their resources to produce, not create glossy pictures of beautiful people using their products.

  6. I am sure magazine thickness varies…but when a magazine (due to being so thin) can be confused with the throw coupon ads jammed in my mailbox…yes William F…my point indeed.

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