Christian Baha, CEO of the trend following firm Superfund, is profiled in the current BusinessWeek. The profile paints a compelling portrait of Baha’s firm and their desire to expand the message of hedge fund investing to the general public. However, the article’s desire to make Superfund’s trend following strategy appear as hocus pocus or some form of a Holy Grail, misses the boat. The author of the article doesn’t seem to “get” trend following trading. Side note? The hard copy issue is much more interesting as it includes numerous pictures.