Michael uses an article from the “Financial Times” titled “A Warning for the Losers of the Liberal Elite” by Wolfgang Münchau. Münchau makes some valid points as well as weaving in made up assumptions that absolutely don’t exist in reality.
Everyday is a fight. You must wake up energized, and figure the game out. There is no permission needed. The successful do not ask for permission. The successful do not ask for “acceptable distribution of income.” Get a plan for yourself and execute it without making excuses such as “The economy is in a slump” or “But… Donald Trump is our next president.”
John Jantsch is an author, speaker and marketing consultant. His company is Duct Tape Marketing and he has been around 29 years offering insights. His new book is “SEO For Growth.” John seeks out knowledge for his own personal growth, which then spills over into helping out clients.
One of the major ways to build your brand is producing new, information rich and constant content. Michael and John talk about Twitter and blogging strategies that help tap into your marketplace so you reach your optimal audience. Creating constant content won’t build you or your brand up very much if nobody reads it.
Moving on to SEO, John says “Page one results [on Google search] is your new business card.” When you hear a friend talking about someone or if you are looking for products and services, the first thing you do is search their name or brand. Having an active Twitter and LinkedIn account is a good start to getting your name out there. However, if you take it a step further and write an article for a news source in your field it could give you a much larger leg up on your competition. There was a recent study done with 2,200 buyers. 80% of these buyers made their decisions to buy before ever even contacting the company. They are turning to search engines and their social networks. If you do not show up in their initial research, then you do not exist.
Google’s original objective (when it was founded) and its current objective is for people to get the most relevant results related to their search. Over the years Google has gotten better at refining their objective by creating new code and stopping fraud. John dives into ways to help out your SEO with Google. Essentially it all boils down to creating great content. “Build it and they will come” rings true more now than ever before.
What are some of the things people are doing right now that are on the Google “do not fly list?” The biggest mistake made is paying people to get results by bogus links. It may work for a month or two but after awhile you will probably get blacklisted from Google’s search engine. This is the most obvious of the “do not do’s” with SEO. Content creation will help the most with SEO, and getting people to stay interested in what you are doing. Ebooks, podcasts, books, articles, etc. all count as content. Responding quickly to client emails or calls is also a great key to gaining strong followers. Expectations have gotten so low on the customer service front that something as simple as returning an email in a timely fashion may be the differentiating point between you and the competitor.
Michael starts the podcast quoting from a recent blog post of Seth Godin’s called “The Candy Diet.” Most people want a Guru or someone to spoon feed them something, anything. They want to be told what will happen in the future. They are on the “candy diet” that Seth Godin speaks to. People want to be baited with quick and easy. Michael reads from the obituary of the late Jay Forrester next. Forrester made the point in one of his classes that not a single one of his engineering students had ever taken the back lid off of a toilet to see how it worked. Looping back to Godin’s candy diet piece: There isn’t enough curiosity out there.
Michael quotes Jameis Winston, quarterback for the Buccaneers next. Jameis was asked if the Buccaneers were playoff contenders. Jameis’ response was that he was just trying to be 1-0 each week. He was living in the “moment of now.” He wasn’t worrying about week five while he was playing a game in week one. This thought process goes for everything in life, especially trading. You need a systematic approach that keeps you in the moment of right now. Otherwise you become bait.
Jared Kushner ran the Trump campaign. He tried to run the Trump campaign on the cheap. He would see what worked, and if it didn’t work then they would cut their losses quickly. If it worked, they would keep that strategy going and scale it up.
Michael finishes up the podcast talking about the new version of his Trend Following book. He points out some edits the publisher wanted him to make to move toward a more politically correct book. Michael brings in a term coined by Nassim Taleb, “intellectual yet idiot,” to explain his stance on making his book more politically correct.
Michael and Wesley Gray cover wide territory today across the subject of momentum in the markets. Wesley Gray served as a Captain in the United States Marine Corps and taught as a finance professor at Drexel University. He earned an MBA and a PhD in finance from the University of Chicago and graduated magna cum laude with a BS from The Wharton School of the University of Pennsylvania. Wesley is founder of Alpha Architect, an asset management that delivers affordable active exposures for tax-sensitive investors. He has published four books including: “Quantitative Value,” “DIY Financial Advisor,” “Embedded” and his newest book “Quantitative Momentum.” He is a contributor to the Wall Street Journal, Forbes, and the CFA Institute.
Episode 515 is another “Mega episode.” It is a culmination of interviews comprised of four of the most successful trend following traders alive today: Ewan Kirk, Jean-Philippe Bouchaud, Martin Lueck and Christopher Cruden.
Ewan Kirk is the head of Cantab Capital and has brought his firm from $30M AUM in 2006 to over $5B today. Kirk employs several strategies but clearly uses a trend following foundation.
Jean-Philippe Bouchaud is founder and Chairman of Capital Fund Management (CFM) and professor of physics at École polytechnique.
Martin Lueck holds an M.A. in Physics from Oxford University and currently is the Research Director and President of Aspect Capital. Lueck was originally with Adam, Harding and Lueck Limited (AHL), which he co-founded with Michael Adam and David Harding.
Christopher Cruden has been in the trend following space for over 25 years. In 1988 he became a Director of Adam, Harding and Lueck Asset Management Ltd (AHL). He is currently the head of Insch Capital Management.
Michael has put together a compilation of past appearances aggregated into a four hour episode. Guests today include: Daniel Kahneman, Laurie Santos, Steven Kotler, Anders Ericsson, Philip Tetlock, and Colin Camerer.
Daniel Kahneman has been called the most important psychologist alive today. He is the 2002 winner of the Nobel Memorial Prize in Economic Sciences, and is the guy behind the theories of behavioral economics and behavioral finance.
Laurie Santos is a professor of psychology and cognitive sciences at Yale University. Her research explores the evolutionary origins of the human mind by comparing the cognitive abilities of human and non-human primates. Santos is able to look at monkeys and their behavior in markets and money, and see the similarities with humans.
Kotler is an American bestselling author, journalist, and entrepreneur. His articles have appeared in over 70 publications, including The New York Times Magazine, LA Times, etc.
Anders Ericsson is a Swedish psychologist and Conradi Eminent Scholar and Professor of Psychology at Florida State University. He is internationally recognized as a researcher in the psychological nature of expertise and human performance. His new book is “Peak: Secrets from the New Science of Expertise.”
Philip Tetlock is a Canadian American political science writer currently at The Wharton School of the University of Pennsylvania. He is right at the intersection of psychology, political science and organizational behavior. His book, “Superforecasting: The Art and Science of Prediction,” is about probabilistic thinking defined.
Colin Camerer is an American behavioral economist and a Robert Kirby Professor of Behavioral Finance and Economics at the California Institute of Technology (Caltech). Camerer’s research is the interface between cognitive psychology and economics.
In this episode of Trend Following Radio:
Remembering self vs. Experiencing self
How the measures of happiness are being implemented into public policy
How failure to accept one’s losses can lead to risk-taking in trading
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