Synopsis: Michael Covel speaks with Victor Ricciardi on today’s episode of the podcast. Victor Ricciardi is an Assistant Professor of Financial Management at Goucher College. Professor Ricciardi is a leading expert on the academic literature and emerging research issues in behavioral finance. He is the editor of several eJournals distributed by the Social Science Research Network (SSRN). Ricciardi is also the co-editor of the book Investor Behavior: The Psychology of Financial Planning and Investing. Covel and Ricciardi discuss how Ricciardi found his way into behavioral finance; risk perception vs. risk tolerance; the affect and the anchoring heuristic; behavioral finance vs. behavioral economics; looking at behavioral finance in the context of specific strategies; behavioral economics in the context of asset bubbles and the popping of asset bubbles; why economic growth does not increase happiness; mindfulness as an assist in the notion of good decision-making; the notion of animal spirits; and the behavioral school vs. the classical school in academia. Want a free trend following DVD? Go to trendfollowing.com/win.