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Ep. 312: Dan Hill Interview with Michael Covel on Trend Following Radio

Dan Hill
Dan Hill

My guest today is Dan Hill, a recognized authority on the role of emotions in consumer and employee behavior. He runs Sensory Logic, a scientific insights firm that analyzes consumers’ facial expressions to help companies better navigate consumers’ emotional decision-making processes.

The topic is consumer and employee behavior.

In this episode of Trend Following Radio we discuss:

  • What a face coding expert is
  • The evolutionary aspect to face coding and the 43 muscles present in the face; emotional decision-making
  • How Hill found his way personally into this field
  • Why we feel before we think
  • Being hired by the Milwaukee Bucks
  • The importance of a smile in the heart of a champion
  • The difference between technical skill and the factors that Hill is looking for
  • The importance of having the right amount of happiness
  • Some of the limitations of facial coding
  • How technology is intertwined with facial coding
  • Why a personality like Richard Nixon may never be President again
  • The say/feel gap
  • Whether we can learn how to avoid negative facial expressions and emotions
  • A trading system based on the movement of human faces
  • Where we might see facial coding moving to in the future

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