Synopsis: Today on the podcast, Michael Covel speaks with Jason Fried. Fried is the founder and CEO of Basecamp (formerly 37Signals). Fried is also the co-author of the book Rework, which is about new ways to conceptualize working and creating. Fried and Covel discuss the first dollar Fried made online and other formative experiences; keeping business simple; making something more valuable than the dollars people give you; the intimacy of exchanging money; the idea of doing less than your competitors to beat them; building an audience; the “real world”; why an MBA program might not teach you much about entrepreneurism; corporate structure; focusing on what will not change; zen and the moment of right now; not focusing too far into the future; Fried’s experience with Jeff Bezos; and the idea of improvisation or “winging it” in business. For more information on Jason Fried, visit basecamp.com or follow him on Twitter at @jasonfried. Want a free trend following DVD? Go to trendfollowing.com/win.