Excerpt from here:
In finding Leach, an alumnus and fellow acolyte of BYU, Mumme stumbled upon the Paul McCartney to his John Lennon. Neither one of them gave a damn about college football’s hallowed traditions. Both cherished the lessons you could learn from heroic iconoclasts like Davy Crockett or Geronimo. And both liked getting in the car, blasting Jimmy Buffett and driving to any football practice in the country where they thought they could snatch up another crazy idea and make it part of their oeuvre.
Well before Gus Malzahn and Chip Kelly were riding their wide splits and hurry-up offenses all the way to the BCS championship game, Mumme and Leach were running the concept on a small practice field in Mount Pleasant, Iowa. “The more shots on goal you get, the better,” Leach says. “That’s how we saw it. And with so many people touching the ball, it elevates the enthusiasm of the whole team.” In their three years at Iowa Wesleyan, the Mumme and Leach show went 25-10 and led the nation in passing once and finished second twice.
“The more shots on goal you get, the better” is the reason why you CAN’T be a trend follower on one market alone. You need opportunity. Trade one market, you are limited to one opportunity. It’s like running the fullback straight ahead for 3 yards every play. Bad strategy. You need diversity in opportunity.