Synopsis: Author and strategist Ryan Holiday returns to the podcast. Holiday’s new book, “Growth Hacker Marketing” struck Covel as codifying many of the most important entrepreneurial precepts for success today. Covel and Holiday discuss the definition of “growth hacking”; the different forms of growth hacking; why many other marketing books pertain to big business rather than startups; the startup mentality; how Holiday turned to Bittorrent to launch Tim Ferriss’ “The 4-Hour Chef”; platforms in the growth hacking mindset; letting others be lucky; growth hacking in the context of startups; the idea of a product market fit, changing your product, and assessing its strengths and weaknesses; the marketing implications of knowing the “the product is never done”; standing by your convictions but being open minded to change; the anachronism of press releases; Facebook, Twitter, and Instagram; the concept of other peoples’ money, the lack of flexibility that goes along with that, and the importance of being able to change. Whether you are an entrepreneur with your unique idea, or even a trader, Holiday’s engineering way of approaching the world should not be ignored. It’s all about hard work and resourcefulness. Ryan Holiday can be reached at RyanHoliday.net and “Growth Hacker Marketing” is available wherever e-books are sold. Free Covel trend following DVD: trendfollowing.com/win.