Synopsis: Michael Covel talks with James Altucher in his second appearance on the podcast. Altucher’s new book, “Choose Yourself!” was released on June 3; he believes so much in the message that if you can prove that you bought and read “Choose Yourself!”, Altucher will pay you back for the cost of the book. Covel and Altucher discuss the new book and why all the rules we thought of as normal (“The banks will always finance my house”, “The stock market will always go up”, “The big corporations will always hire me”, “If I have a college degree, there will always be a job for me”) are imaginary. Covel and Altucher also discuss why a good trader trades their own self first, and the importance of choosing yourself and making a consistent inner life; the need to become an entrepreneur and artist in today’s climate, and why you might be looking down the barrel of a career in temp staffing if you don’t; the collapse of the middle class and 9-5 “jobs” as we know them; the importance of doing the un-obvious; why you’re only as valuable as your network; the need to exercise your idea muscle; sunk costs and opportunity costs; breaking the cycle of consumerism, buying memories and not buying objects; commitment bias; finding a career at 27, Stan Lee of Marvel Comics, endurance, and the importance of doing something for yourself today; David Gilmour of Fiji Water and the benefits of adventure; medication, lifestyle choices, and the necessity of good sleep hygiene; and the need to be an artist where your life is the canvas. Diversity! Free DVD: trendfollowing.com/win.